When you’re a developer, you think of software in terms of features.  The app does this, that, and the other thing.  It’s pretty easy to talk about what’s in the app, you just use enough bullet points.

Where I run into trouble is writing marketing copy.  It’s not just about listing features.  Instead it’s about creating a compelling narrative about why my product will make your life so much better that you’ll pay for it.

You have to bring an incredibly different sentiment when writing marketing materials.  I wish I was better at it.